Freelance graphic designer in Liverpool
I’m Sam Harrison, an independent brand and graphic designer working between Liverpool and the Wirral. For fifteen years I’ve worked on brand, print and campaign projects for museums, charities, developers and founders across the city.
Liverpool organisations I’ve worked with
- National Museums Liverpool
- Liverpool City Council
- LFC Foundation
- The Royal Albert Dock
- Everyman & Playhouse
- Titanic Hotel Liverpool
- University of Liverpool
- St George’s Hall
- Unity Theatre
- Liverpool Irish Festival
- Bluecoat Display Centre
- Alder Hey
Along with founders and small businesses across Merseyside, the North West and further afield.
Graphic design services in Liverpool and the Wirral
Brand identity
Strategy first, identity second. Logos, visual systems and guidelines built to grow with the business.
Logo design
A mark that works everywhere it needs to, from a hangtag to the side of a van.
Print and production
Brochures, posters, packaging and stationery, designed and managed through to the printer.
Campaigns and content
Concept-led campaigns and on-brand content for social, digital and print.
Signage and wayfinding
Environmental graphics that help people find their way around buildings and places.
Website design and build
Design-led websites that represent the brand properly and are easy to keep up to date.
Why work with an independent designer
- You work with the person doing the work.No account managers or hand-offs. The person on the discovery call is the person designing your brand.
- Studio experience, without the studio overheads.Eight years at Nonconform before going independent, and a BA in Graphic Arts from Liverpool John Moores University.
- Local, and easy to reach.Based between Liverpool and the Wirral, with fifteen years of working relationships across the city’s arts, property and hospitality scenes.
How a project works
Three stages, from the first conversation to a brand that’s out in the world and working.
- 01
Discover
Every project starts with a conversation. A discovery call, a brand questionnaire and a strategy workshop to get under the skin of the business: who it’s for, what it stands for, what sets it apart and where it’s heading. That becomes the brand foundations, and a moodboard that agrees the look and feel before any design starts.
- Discovery call and brand questionnaire
- Strategy workshop
- Positioning, values and tone of voice
- Moodboard and creative direction
- 02
Design
The strategy turned into a visual identity. A logo suite, typography, colour palette and visual language built to work everywhere it needs to, presented in real applications and refined with you until it’s right.
- Logo suite and marks
- Typography and colour palette
- Visual language and graphic elements
- Presented in context, refined together
- 03
Rollout
Taking the brand out into the world. The identity applied across the places your customers meet you, from stationery and social to signage and your website, with a full handover so you and your team can use it with confidence from day one.
- Print, digital and signage applications
- Social templates and launch assets
- Digital brand guidelines
- Organised files and handover
What clients say
“Sam understood early on what I was going for and what the brand stood for. In the initial logo and graphics to follow, Sam nailed it every time.”
“What started as a simple brand package has grown into a fully realised identity that now spans hundreds of touchpoints, from digital and print to vehicles and signage.”
Hiring a graphic designer in Liverpool
How much does a graphic designer cost in Liverpool?
It depends on the scope. Every project is quoted after a free 30-minute discovery call, once the brief is clear, so you know the cost before any work starts.
Do you work with businesses on the Wirral?
Yes. I work between Liverpool and the Wirral, and with clients across Merseyside, the North West and the rest of the UK.
How long does a brand identity take?
It depends on how much strategy and how many deliverables are involved. You’ll get a clear timeline before we start.
Do you design websites as well?
Yes. Website design and build sits alongside brand identity, so the site and the brand come from the same thinking.
How do we get started?
Get in touch to book a 30-minute discovery call on Zoom or Google Meet. We’ll talk through what you need and I’ll follow up with an approach and a quote.
Let’s start with a 30-minute call.
A chance to get to know each other and work out what you’re looking to do. Some things are easier to cover face to face than over email, so we’ll talk it through on Zoom or Google Meet.