Verdant brand identity
Feel the difference.
Verdant provides advice and solutions to help homes become energy efficient for the future, working with homeowners, private landlords, HMOs and housing associations. It’s part of the Warmer Home Grants Group.
The brand is built around one golden thread, ‘Feel the difference’: lower bills, a warmer, healthier home and the knowledge you’re cutting your carbon footprint. That runs through a messaging hierarchy of targeted campaigns, from ‘Live warmer’ to ‘Live greener’, and a lexicon for naming services. The identity pairs an outlined wordmark in the bright green of lush grass with DM Serif Display, DM Sans and a warm script for highlights, a vivid palette of gradients from Emerald to Cobalt, branded backgrounds, infographic icons and image cut-outs, all set out in a brand guide and carried through to stationery, sales letters, brochures and roller banners.
Designed at Nonconform.
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